Tradeshow Display Exhibit Matrix
Know Your Options.
Once you start to see what options are availible to select a tradeshow
display exhibit you may start to wonder where to begin.
For me its easier to simply list the parameters and think about
which apply to us so when we call a tradeshow display exhibit rep
we know roughly what we are after.
Both sizes come in 10x10, 10x20, 10x30, 20x20, 20x30, 30x30 and
custom sizes above that.
Consider how many people you have, how much floor traffic you expect
and how much of a role the booth will play in your exhibitng plan.
Are you looking at just a back wall, an island, a peninsula, table
top, banner(s) or an overhead layout and configuration?
You have many choices in each type of booth and in the sizes you
The Ever Popular Budget
Do you think you'll spend less than $5,000, $10,000, $25,000, or
Anything above $50,000 gives you options to think custom. Now you
are not planning a booth, you are planning a place.
What goes in the booth? LCD displays, product demonstrations, samples,
people, a stage, handouts or you-name-it?
Set these paramets in place and then you can call your rep and
say "I am looking for a 10x20', backwall layout, with room
for product display tables for less than $10,000."
Then you will get good direction.
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Event Managers Are People Too
One area that is often overlooked is the relationship with the
event manager themselves.
Many exhibitors feel like they can treat the event manager with
little or no respect and still get top notch service, prime booth
location, and important exceptions to the show rules.
In case you don't know it, the event manager job is a challenging
Balancing the needs of exhibitors, delegates, vendors, facilities
and timelines is a harrowing job.
Show some empathy, build your relationship, think long term, and
you will be able to have greater and greater success in a particular
Contact the event manager immediately when you decide to participate
in a show and build the relationship with them.
A cooperative strong partnership with an event manager will be
more likely to get exceptions, perks, and special offers than a
curt confrontational style.
Event managers are people too.
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