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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

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Tradeshow Display Exhibit Matrix

Know Your Options.

Once you start to see what options are availible to select a tradeshow display exhibit you may start to wonder where to begin.

For me its easier to simply list the parameters and think about which apply to us so when we call a tradeshow display exhibit rep we know roughly what we are after.

Booth Size.

Both sizes come in 10x10, 10x20, 10x30, 20x20, 20x30, 30x30 and custom sizes above that.

Consider how many people you have, how much floor traffic you expect and how much of a role the booth will play in your exhibitng plan.


Are you looking at just a back wall, an island, a peninsula, table top, banner(s) or an overhead layout and configuration?

You have many choices in each type of booth and in the sizes you selected.

The Ever Popular Budget

Do you think you'll spend less than $5,000, $10,000, $25,000, or $50,000.

Anything above $50,000 gives you options to think custom. Now you are not planning a booth, you are planning a place.


What goes in the booth? LCD displays, product demonstrations, samples, people, a stage, handouts or you-name-it?

Set these paramets in place and then you can call your rep and say "I am looking for a 10x20', backwall layout, with room for product display tables for less than $10,000."

Then you will get good direction.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Event Managers Are People Too

One area that is often overlooked is the relationship with the event manager themselves.

Many exhibitors feel like they can treat the event manager with little or no respect and still get top notch service, prime booth location, and important exceptions to the show rules.

In case you don't know it, the event manager job is a challenging one.

Balancing the needs of exhibitors, delegates, vendors, facilities and timelines is a harrowing job.

Show some empathy, build your relationship, think long term, and you will be able to have greater and greater success in a particular show.

Contact the event manager immediately when you decide to participate in a show and build the relationship with them.

A cooperative strong partnership with an event manager will be more likely to get exceptions, perks, and special offers than a curt confrontational style.

Event managers are people too.


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