Tradeshow Display Booths
Know Your Options.
Once you start to see what options are availible to select tradeshow
display booths you may start to wonder where to begin.
For me its easier to simply list the parameters and think about
which apply to us so when we call a sales rep we know roughly what
we are after.
Tradeshow display booths come in 10x10, 10x20, 10x30, 20x20, 20x30,
30x30 and custom sizes above that.
Consider how many people you have, how much floor traffic you expect
and how much of a role the booth will play in your exhibitng plan.
Configuration and layout
Are you looking at just a back wall, an island, a peninsula, table
top, banner(s) or an overhead layout and configuration?
You have many choices in each type of booth and in the sizes you
Do you think you'll spend less than $5,000, $10,000, $25,000, or
Anything above $50,000 gives you options to think custom. Now you
are not planning tradeshow display booths, you are planning a place.
What goes in the booth? LCD displays, product demonstrations, samples,
people, a stage, handouts or you-name-it?
Set these paramets in place and then you can call your rep and
say "I am looking for a 10x20', backwall layout, with room
for product display tables for less than $10,000."
Then you will get better direction.
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Use Your Executive Team
If you are bringing top management to the show make sure you invite
your best client's top management to drop by for an introduction.
Upper management loves trade shows because it gives them a chance
to be in the street with clients and prospects, check out competition,
and do some team building.
Use this opportunity to move your contact levels higher up the
That means spending some effort before the show to find out from
your clients which of their executive team will be attending the
Make an effort to set a meeting between the two. You have lots
of reasons to do so.
- First look at new products
- Reward excellent clients for past business. Dinner is great.
- Probe for feedback on products or service levels
- Introduce your client executive to someone you know that could
- Quickly touch base to evaluate current industry trends.
- Plan a round of golf pre or post show (always a winner!)
- Your clients are paying to fly to the same location you are
They have their own reasons for attending, however you can work
at attempting to help them with their goals and have a chance to
make a new, long term relationship with a key client executive.
Set up meetings executive to executive before the show starts.
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