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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

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Tradeshow Display Booths

Know Your Options.

Once you start to see what options are availible to select tradeshow display booths you may start to wonder where to begin.

For me its easier to simply list the parameters and think about which apply to us so when we call a sales rep we know roughly what we are after.

Booth Size

Tradeshow display booths come in 10x10, 10x20, 10x30, 20x20, 20x30, 30x30 and custom sizes above that.

Consider how many people you have, how much floor traffic you expect and how much of a role the booth will play in your exhibitng plan.

Configuration and layout

Are you looking at just a back wall, an island, a peninsula, table top, banner(s) or an overhead layout and configuration?

You have many choices in each type of booth and in the sizes you selected.


Do you think you'll spend less than $5,000, $10,000, $25,000, or $50,000.

Anything above $50,000 gives you options to think custom. Now you are not planning tradeshow display booths, you are planning a place.


What goes in the booth? LCD displays, product demonstrations, samples, people, a stage, handouts or you-name-it?

Set these paramets in place and then you can call your rep and say "I am looking for a 10x20', backwall layout, with room for product display tables for less than $10,000."

Then you will get better direction.


Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Use Your Executive Team

If you are bringing top management to the show make sure you invite your best client's top management to drop by for an introduction.

Upper management loves trade shows because it gives them a chance to be in the street with clients and prospects, check out competition, and do some team building.

Use this opportunity to move your contact levels higher up the organization.

That means spending some effort before the show to find out from your clients which of their executive team will be attending the show.

Make an effort to set a meeting between the two. You have lots of reasons to do so.

  1. First look at new products
  2. Reward excellent clients for past business. Dinner is great.
  3. Probe for feedback on products or service levels
  4. Introduce your client executive to someone you know that could help them
  5. Quickly touch base to evaluate current industry trends.
  6. Plan a round of golf pre or post show (always a winner!)
  7. Your clients are paying to fly to the same location you are in.

They have their own reasons for attending, however you can work at attempting to help them with their goals and have a chance to make a new, long term relationship with a key client executive.

Set up meetings executive to executive before the show starts.


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