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How to Hire Trade Show Display Designers
Before you begin talking to trade show display designers, you need
take some time to ensure you know what your needs are. Your big
picture marketing needs and certainly your trade show goals and
objectives.
Some of these questions should get you thinking about how a designer
can really make an impact on your results. (NB it is important to
note that good design is only one portion of a successful trade
show strategy-people still qualify and sell)
- is this a one-time or multi event design? Can it incorporate
show to show changes?
- is the company style guide firm or can extensions be made?
- What is the key message(s) you want to convey?
- is this for a new or existing booth?
- is this for a new or existing campaign?
- What is your budget for trade show display designers?
- What are the production materials? Are they known?
It is important to think these items through briefly before you
start to interview trade show display designers or display companies
since you will be introduced to tons of new and creative ideas during
the selection process.
It is always more effective if you have some of these ideas worked
through since your designer will be better able to meet your needs
and expectations if you have them stated or written.
One item that works is also to keep some visual ideas that can
best represent your thoughts as many designers live in a visual
world. Make it look like this can be a good way to demonstrate your
intent.
The second step is to interview some designers. I am usually good
if you look at designers that are on staff of display companies
even though I don't follow that principle all the time (for the
same reason I don't let Bell do my yellow page ads-you don't, do
you?) But the ideal is to find the best designer you can who has
experience in this medium.
Look at fit because you are probably going to be on a tight deadline
and design is not done best when rushed. By fit I mean personality,
style, philosophy and reception to incorporate your ideas. Good
design relationships always make good design.
- inquire about their training, education, experience, professional
designations.
- discuss the timeline. Can they meet it? Start and finish dates.
- establish how you will provide input and get updates for the
project.
- discuss the fee structure.
The third step is to hire the designer. Compare your findings and
consider which designer will help you meet your goals the best.
The final test is how they go about contracting with you. Look for
a clean proposal with no grey areas and look for good contracting
practices. It's a sign of what's to come.
You may be able to source some Trade
Show Display Designers here.
Recent Trade Show Marketing News
Quality Expo Moves to Charlotte
19 Jun 2008 at 2:37pm
Canon Communications announced that its biennial Quality Expo Detroit show will move from Novi, Mich., to the Charlotte Convention Center in Charlotte, N.C., to collocate with Canon-produced ATX (Auto...
Red 7 Media Launches Green Event Summit
5 Jun 2008 at 9:31am
Conference to bring together representatives from the entire event industry to learn what it means to be green. June 12-13, Sheraton Palace Hotel, San Francisco
NORWALK, CT ? (March 17, 2008): Red 7 M...
D&D Expositions Announces Three New Consumer Home Shows
5 Jun 2008 at 7:45am
Top Home Show producer Joyce Mockus set to bring back Home & Garden Shows to Philadelphia region.
Philadelphia, PA - For the past 25 years, Joyce Mockus has been a behind-the-scenes fixture at som...
Everything Channel merges events
30 May 2008 at 12:09pm
Framingham, MA-based Everything Channel, formerly CMP Channel, is realigning its events to better serve attendees. IT Channel Vision Fall will merge with XChange 08 and will be held August 17-19 in Da...
Event launched for water and waste water professionals
27 May 2008 at 8:11am
The 2009 International Construction and Utility Equipment Exposition (ICUEE), owned and operated by the Association of Equipment Manufacturers (AEM), is launching a co-located event, H20-XPO, which wi...
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