Trade Show Display Companies
It seems like you have an endless supply of trade show display
companies to choose from.
Your choice though is based more on what size of company to work
with rather than which one specifically.
If you think long term and are a sizable exhibitor then you may
want to work with one of the larger trade show display companies.
They can handle not only today's requirements but can keep pace
with you as you grow and start to have budgets of $50,000 to $250,000
for a display.
But as you work with bigger companies, you work with bigger companies.
The personal touch you get from a small local or regional company
may not be there.
Small trade show display companies tend to value their larger clients
much more and also can give you excellent service levels.
If you don't have a current display company to work with here
is a resource that may help you find one.
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Create a Trade Show Playbook
Unlike the show binder, this is the tool that you give to each
of your staff that exhibit at the show.
You should include some of the following sections to ensure everyone
knows what to expect.
- Show Goal Statement
- List specific measurable results
- Locations and Maps (convention center, hotels, events locations)
- Cell phone numbers of the team
- Set up and breakdown time
- List of responsibilities in the city
- Booth schedule
- How the draw works
- How to qualify prospects
- Expected follow up plan
Remember to ensure that everyone knows that this is a confidential
When the show is over, make sure everyone knows to return their
Copies out = copies in.
Make and distribute a tradeshow playbook.
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