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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

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Trade Show Display Companies

It seems like you have an endless supply of trade show display companies to choose from.

Your choice though is based more on what size of company to work with rather than which one specifically.



If you think long term and are a sizable exhibitor then you may want to work with one of the larger trade show display companies.

They can handle not only today's requirements but can keep pace with you as you grow and start to have budgets of $50,000 to $250,000 for a display.

But as you work with bigger companies, you work with bigger companies.

The personal touch you get from a small local or regional company may not be there.

Small trade show display companies tend to value their larger clients much more and also can give you excellent service levels.

If you don't have a current display company to work with here is a resource that may help you find one.



Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Create a Trade Show Playbook

Unlike the show binder, this is the tool that you give to each of your staff that exhibit at the show.

You should include some of the following sections to ensure everyone knows what to expect.

  1. Show Goal Statement
  2. List specific measurable results
  3. Locations and Maps (convention center, hotels, events locations)
  4. Cell phone numbers of the team
  5. Set up and breakdown time
  6. List of responsibilities in the city
  7. Booth schedule
  8. How the draw works
  9. How to qualify prospects
  10. Expected follow up plan

Remember to ensure that everyone knows that this is a confidential document.

When the show is over, make sure everyone knows to return their copy.

Copies out = copies in.

Make and distribute a tradeshow playbook.

 


Recent Trade Show Marketing News

Quality Expo Moves to Charlotte
19 Jun 2008 at 2:37pm
Canon Communications announced that its biennial Quality Expo Detroit show will move from Novi, Mich., to the Charlotte Convention Center in Charlotte, N.C., to collocate with Canon-produced ATX (Auto...

Red 7 Media Launches Green Event Summit
5 Jun 2008 at 9:31am
Conference to bring together representatives from the entire event industry to learn what it means to be green. June 12-13, Sheraton Palace Hotel, San Francisco NORWALK, CT ? (March 17, 2008): Red 7 M...

D&D Expositions Announces Three New Consumer Home Shows
5 Jun 2008 at 7:45am
Top Home Show producer Joyce Mockus set to bring back Home & Garden Shows to Philadelphia region. Philadelphia, PA - For the past 25 years, Joyce Mockus has been a behind-the-scenes fixture at som...

Everything Channel merges events
30 May 2008 at 12:09pm
Framingham, MA-based Everything Channel, formerly CMP Channel, is realigning its events to better serve attendees. IT Channel Vision Fall will merge with XChange 08 and will be held August 17-19 in Da...

Event launched for water and waste water professionals
27 May 2008 at 8:11am
The 2009 International Construction and Utility Equipment Exposition (ICUEE), owned and operated by the Association of Equipment Manufacturers (AEM), is launching a co-located event, H20-XPO, which wi...


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