Trade Show Contractor Issues
A good trade show contractor can make your day. A bad one can ruin
In reality, it's not the contractor or its people that are the
issue. It is often how you deal with them that is or becomes the
Before and during a trade show it can be hectic and managing this
relationship can be a new or daunting task.
In the larger shows at the major convention centers the event manager
will direct you to use their trade show contractor for services.
Often, they are the only place you can recieve these services.
Take the time to review your exhibiting agreement and know what
is allowed in the building and what must go through the trade show
- Here is a sampling of services you may be offered.Booth rental
- Graphics design and signage
- Carpet and furnishings
- Exhibit transportation and cartage
- Set up and break down of booth labor
- Daily Cleaning and maintenance
- Carpet, furniture and electrical
- Utilities and internet connection
You may also see services designated like photography, flowers,
catering, computer rentals and other related items.
You are not obligated to use ALL the services offered but some
a manditory and you will just work with it.
Others you have already in-house or may consiter the convenience
of dealing with the on-site trade show contractor.
You will be more succesful if you treat this as a key vendor relationship
to manage and not as an adversarial relationship which causes you
Remember, contractors are people too, and they won't always be
in the mood to handle your heightened level of stress (should you
be in that state).
You may get better results with Mrs. Fields cookies than with evil
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Get a Trade Show Swiss Army Knife
Bring a survival kit with the booth. That means duct tape, paper,
pens, phone numbers, spare parts, light bulbs, fasteners, holders,
and anything that can be used to solve a last minute breakage problem.
Bring a small office worth of supplies.
Generally you will find that on set up day things don't quite go
as planned. Small things break, last minute ideas crop up and you
will be in a convention center far from a Staples.
Make sure you also map out where the closest Staples is so you
can cab over there on Sunday afternoon and find the missing "insert
last minute forgotten item here."
Fishing tackle boxes and tool boxes make good carrying cases for
your Trade Show Swiss Army Knife items.
Plan for small annoying missing items and bring a supply with you.
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