Portable Tradeshow Booths
The number of choices you have to select portable tradeshow booths
You have manufacturers, you have distributors, you have models
and styles, and you have configurations of the models.
Sitting with 5 product catalogues just doesn't seem to help narrow
things down. In fact, it can just make it even more confusing.
On top of that, your choice is something you will be living with
for a few years so you don't want to make a snap decision on this
Here are the top three things you should consider when buying portable
One - Budget.
I like to put this one first simply because so much time can be
wasted by having no idea what your are in for.
The range of pricing is also quite wide so you most important consideration
is the cap.
The most I will spend on a booth - all in - is $2,500.
That number will help everyone you come in contact with know what
No point in showing you the BMW if you have a KIA budget.
Two - Your Needs.
The next question you will get from a display rep is what are your
They will want to know your parameters of usage.
Five shows a year. Lots of travel. A big need to be different from
And so on.
This will also be where you get input from the different companies
you deal with.
Pay attention. They may be able to share some good information
that help's you consider other strategies you hadn't thought about.
Three - Your Show Objectives.
I can't let a segment go by without talking about your show objectives.
You may have the same goal for each show - say generate sales leads.
Or, you may have different goals for each show. That means you
may be using different headlines or graphics for each show and that
points to a different booth requirement.
Don't do this step in a rush. Give yourself time to do some research
and find out what options you have.
It takes some time to produce portable tradeshow booths and graphics
for the booth so don't plan on this any less than 30 days before
the show. (And that is tight!)
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Get Help from Business Partners, Alliances or Key Suppliers
List possible partner resources that could be shared.
You work with suppliers or partners or resellers in the field all
Can your business partner send a person to demonstrate your product
also? Can a client show how they use your product?
Does your business partner have co-op funding to support your exhibiting
in a show to sell their products?
Are they going to a show and can you participate in their booth?
I have a client that attends the large industry show every year,
and never buys a booth. They take a table in one of their key supplier's
They call customers and prospects by phone in advance of the show
and set up face to face meetings. They save a fortune.
List possible sources of co-funding.
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