5 things you must know before you buy a hot display tabletop unit
So you are focused on a hot display tabletop unit?
You must think of these 5 things before you spend the money.
Point One - What is Your Plan?
Can't stress this enough or in enough places. Trade shows are offered
to you to participate in all the time.
Local shows, chamber of commerce shows, industry shows, national
shows, related shows, conferences, and on and on.
You must stop before you say yes to any show and ask yourself one
What do I hope to gain by going in this show?
Point Two - Who is my target audience?
This is a simple one, if you know who buys your product or service
If you don't know for sure, spend some time to ensure you have
a clear picture of what your ideal buyer looks like.
Point Three - Will my ideal buyer be at this show?
I put this one in since so many companies miss it and are spending
time on display tabletop unit graphic design before it is clear
who it is intended for.
Point Four - Will a hot display tabletop unit suit this audience?
NOW you can think about what role a hot display tabletop unit will
play for you.
There are many manufacturers who make these units, often with distributors
in your area.
Before you call them, know what role the display will play.
For example. My display needs to highlight my company name and
logo because everyone in this show will know me and my company.
My display needs to show a headline because I need to have people
stop to talk with me if they are in need of my product.
My display needs a stong visual in order to capture as many new
people to qualify as possible.
My display needs to make me look different than my competition
who will be there.
Your display could be quite different in each of these cases and
the more you can explain to your tabletop display vendor the better
they can help you.
Point Five - How often will I use this display?
If you plan on using this display unit often you may want to find
higher quality product or produce multiple skins to cover.
That way you can have graphics for multiple shows and not compromise
your show objectives.
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