FREE Report:

SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

First Name:

E-mail Address:


Custom Trade Show Exhibits

Custom Trade Show Exhibits can be expensive.

The choices offered by trade show exhibit builders can be staggering.

By the time you account for the different manufacturers, locations, distributors, styles, and prices your options can become overwhelming.

When you think that the booth is only one aspect of participating in a show, you can easily take your eye of the ball and be caught up in the process of working with custom trade show exhibits.

Five Tips to Select Trade Show Exhibit Builders

ONE: Have a Plan

This step can never be emphasised enough. If you spend the time to know your goals, your timing, your strategies, it will be much easier to get your booth to play a supporting role.

Remember, custom trade show exhibits are not the star of the show.

TWO: Write Some Requirements

At first take, booth requirements seems like too much work.

But you will find the time that it saves you when you start talking to exhibit companies will more than compensate.

Requirements should simply specify your parameters for cost, robustness, shipping capabilities, flexibility for graphic changes, competitive position, and size changes for example.


Keep it simple.

Simple is better.


FOUR: Build a Relationship

Build a relationship with your sales rep.

They will have expertise, experience, and knowledge of what others have done in your situation.

That means the selection of your show rep can be as important as your booth selection.

On top of that, if you end up in a bind because of a short time line or Murphy's Law they can offer some show-saving alternatives (you do have a back up plan in place for BIG problems don't you?)

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Write a Show Objective Statement.

Keep a written show objective statement handy for your show. Share it with staff and partners and vendors so everyone is on the same page and can support your efforts.

During the show planning stages and the pre-show execution stage, new ideas are then presented against a better show result instead of randomly.

It's much easier to ask people how this will further the show objectives of acquiring 55 qualified leads in stead of debating color preferences for a shirt selection.

Or during the staff training pre-show you now have a tool to keep people focused.

During the show itself you have something to point to during the breakfast meetings to reinforce your goals.

Write and publish your show goals.


Recent Trade Show Marketing News

'); CarpCacheShow(''); ?>

Custom Trade Show Exhibits

Florist Trade Shows Can Be Hard to Find

5 things you must know before you buy a hot display tabletop unit

Portable Tradeshow Booth

Portable Tradeshow Booths

Trade Show Accessories

Trade Show Apparel Strategies

Trade Show Cases

Trade Show Contractor Issues

Trade Show Display Companies

How to Hire Trade Show Display Designers

Tradeshow Display Booths

Tradeshow Display Company Information

Tradeshow Display Exhibit Matrix

Tradeshow Promotional Items Planner

Trade Show Table Top Displays for MLM

Trade Show Rental Exhibit Options

Truss Tradeshow Display Pros and Cons

Truss Tradeshow Booth

Truss Trade Show Booths

Tradeshow Tabletop Displays in Detail

Tradeshow Exhibit Design

Tradeshow Exhibit Booths

How to Use Trade Show Magicians to Create Huge Crowds at Your Booth

Trade Show Magic is Not a Stand Alone Activity

Looking for a Trade Show Idea?

Ideas 4 Events has unique trade show booth attractions such as a cash cube money machine or high-tech interactive games and many other trade show attractions to choose from. Looking for tradeshow giveaways? Try Promotion for great prices and selection. For more trade show marketing ideas visit Trade Show Marketing



Copyright © 2005-2007 Mitch Tarr - All Rights Reserved | Contact | Articles